ByLyn Wildwood
Updated on
Are you interested in reading up on the latest customer loyalty statistics? Customer loyalty is something every brand wishes they can achieve. It costs less to market to loyal customers than it does to new ones. In this post, we share several statistics that prove the importance and effectiveness of customer loyalty. We’ve organized them…
ByMatt Moran
Updated on
Looking for the best web analytics tools? I’ve got you covered. I’ve tried and tested all the most popular web analytics tools on the market so you don’t have to. In this post, I’ll be revealing my top picks. I’ll tell you what each web analytics tool is best for and what kind of data…
ByAdam Connell
Updated on
Landing page optimization (LPO) is an important part of digital marketing. Better converting landing pages lower your customer acquisition costs, improve user experience, and convert more website visitors to leads and paying customers. In this post, you will learn everything you need to know about landing page optimization. We’ll start by explaining what it is…
ByMatt Moran
Updated on
When it comes to creating blog posts, a lot of marketers get hung up on the SEO side of things. They’re so focused on traffic and writing their way to the top of the SERPs, that they forget to think about the most important thing: conversions. But guess what? Traffic means nothing if it isn’t…
ByLyn Wildwood
Updated on
Do you struggle to come up with authoritative content ideas? Are you to continuously publishing content without the direction of a solid content marketing strategy? We’re going to break down the basics of cornerstone content and how to go about creating it. We’ll then go over how to use that content to promote your blog,…
ByColin Newcomer
Updated on
Building a well-optimized landing page is hard, right? You have to go back-and-forth with a designer and, oh yeah, pay a bunch of money…is that the gist? Maybe five years ago. Now, design is mainstream and you have all types of tools that can help you build a feature-rich landing page without needing to know…
ByDavid Hartshorne
Updated on
As a blogger, I’m sure you’ve come across the term ‘keyword research’. But perhaps you’re not quite sure what it entails? In short, keyword research involves finding the keywords (or search queries) that represent your site and your blog. And once your research is done, you can start optimizing your content and landing pages for…
ByAdam Connell
Updated on
You need to build your email list if you want to grow your blog. Don’t be the person that keeps making excuses for why they aren’t focusing on building their list. I learned that lesson the hard way but you don’t have to. The truth is that email is far more effective at reaching your…