why every creator needs a social media fail safe plan featured

Why Every Creator Needs A Social Media Fail-Safe Plan (And How To Create One)

Are you worried about all of the attempts to hack your social media accounts? A single hack can wreak havoc on your business if you don’t have the right systems in place. In this post, we share tips on how to prevent hacks as well as how to minimize their effect. Why influencers need a…

Psychology Behind BuzzFeeds Click-Bait Titles

The Psychology Behind BuzzFeed’s Clickbait Headlines And Why They Work

Have you ever wondered why BuzzFeed’s article titles seem so outrageous? For years, BuzzFeed has been synonymous with an internet staple called “clickbait,” a headline and featured image style that uses shocking and surprising phrases and imagery to get you to click on them. In this post, we examine the psychological reasons behind the clickbait…

What Is Email Segmentation? Plus, Why It’s Important For Your Blog

What Is Email Segmentation? Plus, Why It’s Important For Your Blog

Email segmentation is one of the most important email marketing strategies you can use. Unfortunately, not enough bloggers use it. It’s a strategy that can help you achieve the goals you originally set out to achieve when you started your email list. In this post, we cover what email segmentation is, why it’s important for…

Best Keyword Research Tools For SEO

15 Best Keyword Research Tools For SEO In 2025 (Free + Paid)

Looking for the best keyword research tools? You’re in the right place. Targeting the right keywords will give you the best chance of ranking on Google and driving organic search traffic to your website, which is why all good SEO strategies start with careful keyword research.  Below, we’re comparing the best tools you can use…

What is Email Authentication

What Is Email Authentication? SPF, DKIM And DMARC Explained

Have you set up email authentication for your domain? Email authentication involves setting up special DNS records for your domain. It helps improve email deliverability and prevents your domain from being used in spoofing attempts. In this post, we cover what email authentication is and discuss a few popular email authentication methods: SPF, DKIM and…

What is a DMARC

What Is A DMARC Record? Gmail’s New DMARC Policy Explained

What is a DMARC record? And what’s Gmail’s new policy on it? If you’re an email marketer, you’re likely aware of a new policy Gmail’s enforcing for bulk senders, which states they must implement DMARC records for their domains. And if you’ve run a DMARC check on your domain and found no such record, you’re…

Best Transactional Email Services

9 Best Transactional Email Services (2025 Comparison)

Looking for the best transactional email services? You’re in the right place. Transactional emails are those that you send out in response to a user’s interaction on your website or app, like order confirmations, shipping notifications, and password reset emails. They’re super important and often time-sensitive. So it’s vital that they reach the recipient’s inbox…

how to avoid email spam filters

How To Avoid Email Spam Filters: 17 Tips That Work (+ Expert Insights)

Want to avoid spam filters, reach the inbox, and succeed with your email marketing campaigns? This guide is for you. Email marketing is still one of the most effective marketing channels available. But many bloggers, email marketers, entrepreneurs, content creators and so on, struggle to run successful email campaigns. Because a high number of their…

activecampaign review featured

ActiveCampaign Review 2025: The Best Email Automation Tool?

Welcome to our ActiveCampaign review. We recently rated ActiveCampaign the best marketing automation platform of the year, and it was one of our top three favorite email marketing software tools too. In this post, we’ll be sharing our full review of ActiveCampaign so that you can see for yourself everything it has to offer. We’ll…

top generative ai statistics

25 Top Generative AI Statistics For 2025

The artificial intelligence (AI) hype is here, spearheaded by an AI technology called generative artificial intelligence. Generative AI is machine learning technology that uses natural language processing algorithms and generative adversarial networks to produce text, images, code, art and even music. A few popular examples of this type of technology include ChatGPT, DALL-E and Jasper.ai….

mailerlite review

MailerLite Review 2025: Pros And Cons You Need To Know

Welcome to our MailerLite review. MailerLite is one of our top recommendations when it comes to email newsletter software—but that doesn’t mean it’s the right choice for everyone. To help you figure out whether or not it’s the right platform for you, I’ve put together an in-depth, honest review of MailerLite, with everything you need…

email marketing statistics

27 Top Email Marketing Statistics For 2025 (Latest Industry Data)

Curious about the latest email marketing statistics? Email marketing is one of the most popular marketing channels, and it’s completely overtaken traditional mail marketing. In this post, we’ve rounded up the top email marketing statistics from the latest reports published around the web. These email marketing stats prove what strategies work and what aspects of…

best ai writing software tools

14 Best AI Writing Software Tools For 2025 (Comparison)

Looking for the best AI writing software on the market? We’ve got you covered. AI writing tools can significantly speed up your writing workflow. You can use them to research topics, create writing briefs, craft copy, and even generate whole articles in seconds. If you’re not already using one, you’re missing out. In this post,…

newsletter ideas with examples

24 Email Newsletter Ideas To Engage Your Subscribers

Struggling to think of ideas for your newsletter? No worries—we hear you. In this post, you’ll find 20+ engaging newsletter ideas that you can use to give your email marketing strategy a boost. Real-life examples included. Ready? Let’s jump into it. 1. Deals and promotions  Deals and promotions are among the most common types of…

Best Email Newsletter Software

12 Best Email Newsletter Software Tools For 2025 (Includes Free Options)

Looking for the best email newsletter software you can trust? We’ve got you covered. Email newsletters offer a great way to build an audience, create brand awareness, and drive revenue. There are tons of tools out there that can help you to design, schedule, and automate these kinds of emails—so many, in fact, that it…