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A while back, my partner and I launched a new YouTube channel called Trading Card Zen.  All for a bit of fun because we both love trading cards. We split the tasks out. Nicola would handle the editing of full length videos and I’d handle the editing of short videos. Things escalated rather quickly and…

Do you struggle with managing your social media content schedule? Are your social media channels nothing more than promotional engines for your products and blog posts? A lot of businesses make the mistake of only using social media for promotional purposes. But consumers don’t want to follow brands, and they certainly don’t like the state…

Are you unsure of how long Instagram reels should be? Instagram reels have a maximum length of three minutes, but should your reels really be that long? In this post, we discuss Instagram reels length and reveal data on what role the length of your reels have on engagements. We came to the conclusion that…

Are you posting to YouTube Shorts, yet? The short-form video trend took social media by storm when TikTok surged in popularity in 2020. Now, YouTube, Instagram and Facebook all have ways for you to upload short-form videos in the form of shorts and reels. In this post, we share tips on how to grow your…

Do you get discouraged by your follower and engagement counts on social media even though you’re posting consistently and working hard to achieve success? Many influencers plan and create content with the intent to go viral, but there’s actually a lot of value in creating good content on a regular basis. In this post, we…

Do you struggle to increase Facebook engagement no matter how active you are on the platform? You might discredit it given that younger generations have moved onto newer platforms, but Facebook is still the most widely used social media platform on the web with a user base of over 3 billion monthly active users, according…

Do you want to grow your blog by expanding your brand into the wild world of social media? It can be difficult for bloggers to make the transition from text-based content to video-based content, but those who do are much more likely to survive through changes Google makes to its algorithm. In this post, we…

Are you looking for ways to boost engagement on your posts and attract new followers? Every social media strategy you implement is a chance to expand your audience and capture more of your target market as leads. In this post, we share ideas for interactive social media posts that will help you grow your audience….

What if you didn’t need to send viewers to your website to buy every product you promote on social media? Social media has evolved quite a bit over the last 25 years, well enough to the point where you can sell products right within whatever social media apps you use for marketing. In this post,…

Are you interested in using Instagram story polls to boost engagement for a crucial social media channel? Instagram polls are one of the best ways to engage your audience on Instagram. They’re easy to create and easy for your followers to interact with. In this post, we share tips on how to create polls using…

Are you taking advantage of affiliate marketing as an income stream for social media? Do you shout out an affiliate product here or there, or do you carefully build campaigns that increase your odds of success? Affiliate marketing is one of the most lucrative income streams for social media influencers. It’s free to start, and…

Have you ever abandoned Google when searching for a topic and searched for it on a social media platform instead? You’re not alone if you do. As it turns out, a lot of consumers now turn to social media to find information. In this post, you will learn why social media platforms are turning into…

Have you been publishing content to a variety of different social media platforms for a while now but barely feel like you’re making an impact on any of them? It’s a decent strategy to use, uploading the same content to multiple platforms and repurposing content on other platforms. However, you run the risk of creating…

Are you worried you won’t be able to land brand deals as a small influencer? Fortunately, influencers of all sizes are able to get sponsored by brands in a variety of different ways, including exclusive affiliate commissions and pre-negotiated CPMs. In this post, you’ll find tips on how to land your first brand deal even…

Do you want to lean more into social commerce but aren’t quite sure of how much of an influence it has in the ecommerce industry as a whole? Social commerce is a subset of ecommerce in which online transactions for goods take place entirely on social media. In this post, you’ll find the best statistics…

Have you been posting on Instagram for a while now but still aren’t sure how to increase your engagement on the platform? Increasing Instagram engagement is difficult, especially when the Instagram algorithm is so hard to master and the app itself does not allow users to see content from people they follow easily. In this…

Do you promote your digital products on social media only to wind up losing a few leads somewhere in the sales funnel? What if you could convert a few of those leads into customers by eliminating a few steps in the funnel? In this post, we cover social selling, a new form of marketing in…

The 80/20 Rule For Winning On Social Media: Focus Your Efforts Where They Matter Do you ever wish you could do more with less with your social media marketing strategy? Social media marketing is one of the most challenging forms of marketing available to us. In this post, you will learn how just 20% of…

Do you post content to TikTok Stories? TikTok Stories aren’t as widely used as Instagram Stories are, but they have a lot of potential, especially with TikTok being one of the web’s most-used social media platforms. In this post, you will learn what TikTok Stories are and what benefits they provide as well as tips…