powerful email marketing services compared featured

13 Best Email Marketing Software For 2025 (Expert Picks)

You need an email marketing service provider. After all, email has a higher ROI than any other marketing channel. The only problem? There are many email marketing tools to choose from. The best tool for the job depends on your needs. In this post, I’ll be comparing the best email marketing services and sharing recommendations…

Blogging platforms compared

8 Best Blogging Platforms For 2025: Free & Paid Options Compared

Planning to start a blog but not sure which blogging platform to use? We’ve got you covered. If you’re a beginner, you’ll want to look for a platform that makes it easy to set up your website without any coding. It should be SEO-friendly, offer extensive customization options, and be flexible enough that it leaves…

How To Maintain An Online Presence When Battling With Mental Health

How To Maintain An Online Presence When You’re Battling With Your Mental Health

Content warning: Contains frank and honest (and sometimes personal) conversation about depression, anxiety, stress, and other mental health problems. According to Mind, 1 in 4 people will experience a mental health problem of some kind each year in England — and that’s a statistic taken from papers that were published before the pandemic hit. The…

Find The Perfect Website Name

Domain Name Ideas: 21 Ways To Come Up With A Website Name Fast (+ Infographic)

Looking to start a new website, but not sure what domain name you should choose? In this post we’ll be going through 21 ways to come up with a website name – even if you have no idea what to name your website. Let’s get started. 21 domain name ideas (infographic version) Before you start…

HTML Emails Vs Plain Text Emails

HTML Emails Vs Plain Text: Which Option Is Best For Your Email List?

Are you dissatisfied with the open and click-through rates you receive? Do you fear your emails aren’t landing in your subscribers’ inboxes? In this post, we’re going to tackle the HTML vs plain-text emails debate and examine which option works best for different types of customers. Why this choice is important The decision to use…

How To Grow Your Blog In Record Time

How To Grow Your Blog In Record Time (Even If Everything Else Has Failed)

Let me guess… You desperately want to accelerate your blog’s growth. But every article you read seems to cover the basics you already know – “share your content on social media” or “email your subscribers.” These “basic as beans” articles aren’t cutting it – you need specific tactics that deliver results. Sound familiar? No problem….

WordPress Mailing List Plugins

12 Best WordPress Mailing List Plugins For 2025 (Comparison)

Are you looking for the best WordPress mailing list plugin to grow your email list? Maybe you want a basic plugin for creating opt-in forms. Or, maybe you need a full-featured list building plugin that offers advanced features such as split-testing, lead magnet delivery, or multi-step forms, etc. There are so many plugins on the market…

Convert pro review

Convert Pro Review 2025: Grow Your Email List & Drive Conversions With WordPress

Think back to all the times you’ve signed up for something. Maybe it was a blogger’s newsletter, the latest discounts from your favourite retailer or a service like DropBox that you use regularly. What was it that prompted you to join? Eye-catching opt-in forms, bold buttons in strategic locations and overlays that display as you’re…

3 Pillars Of Email Marketing

3 Pillars Of Email Marketing: How To Skyrocket Subscriber Engagement

Scared your next email campaign will result in even lower open rates than you already get? In this article, you’ll learn to understand and master the 3 pillars of email marketing, and use them to boost your open rates to 40% or more! But before we get started… When your subscriber sees your email in…

Effective Blogger Outreach Tips

How To Write Outreach Emails That Don’t Suck

Blogger outreach is one of the most effective ways to promote content, secure guest post opportunities, acquire backlinks and more. But here’s the problem: Most people rely on overly generic templates they find on the web. Before you know it, conversion rates plummet because everyone else is using the exact same template. I understand why: It’s less…

affiliate links on social media

Affiliate Links On Social Media: The Do’s And Don’ts For Earning Ethically

Do you promote affiliate links on social media but aren’t sure if you’re doing it right? Affiliate marketing has become a lucrative way for businesses, influencers and creators alike to generate an income from their content. In this post, we discuss what to do and not do when promoting affiliate links on social media. How…

the art of the caption

The Art Of The Caption: How To Write Social Media Copy That Converts

Do you struggle to write meaningful captions every time you publish a post to social media? A lot of marketers spend too little time coming up with captions for their posts. Their captions are always plain and descriptive or filled with generic marketing copy. In this post, we share tips on how to write better…

Social Media Contest Tools

9 Best Social Media Contest Tools For 2025 (Tried & Tested)

Looking for the best social media contest tools? I’ve got you covered. Social contests like giveaways, raffles, and sweepstakes can be a great way to generate leads, gain new followers, and grow your business. In this post, I’ll review and compare the best apps that you can use to manage your contests and tell you…

social media short video process featured

Crank Out Short Videos And Get Them On Social Media Fast — Here’s The Process

A while back, my partner and I launched a new YouTube channel called Trading Card Zen.  All for a bit of fun because we both love trading cards. We split the tasks out. Nicola would handle the editing of full length videos and I’d handle the editing of short videos. Things escalated rather quickly and…

the social media rule of thirds

The Social Media Rule Of Thirds: How To Balance Promotion, Engagement, And Value

Do you struggle with managing your social media content schedule? Are your social media channels nothing more than promotional engines for your products and blog posts? A lot of businesses make the mistake of only using social media for promotional purposes. But consumers don’t want to follow brands, and they certainly don’t like the state…