What Is Email Segmentation? Plus, Why It’s Important For Your Blog

What Is Email Segmentation? Plus, Why It’s Important For Your Blog

Email segmentation is one of the most important email marketing strategies you can use. Unfortunately, not enough bloggers use it. It’s a strategy that can help you achieve the goals you originally set out to achieve when you started your email list. In this post, we cover what email segmentation is, why it’s important for…

What is Email Authentication

What Is Email Authentication? SPF, DKIM And DMARC Explained

Have you set up email authentication for your domain? Email authentication involves setting up special DNS records for your domain. It helps improve email deliverability and prevents your domain from being used in spoofing attempts. In this post, we cover what email authentication is and discuss a few popular email authentication methods: SPF, DKIM and…

Best Transactional Email Services

9 Best Transactional Email Services (2025 Comparison)

Looking for the best transactional email services? You’re in the right place. Transactional emails are those that you send out in response to a user’s interaction on your website or app, like order confirmations, shipping notifications, and password reset emails. They’re super important and often time-sensitive. So it’s vital that they reach the recipient’s inbox…

how to avoid email spam filters

How To Avoid Email Spam Filters: 17 Tips That Work (+ Expert Insights)

Want to avoid spam filters, reach the inbox, and succeed with your email marketing campaigns? This guide is for you. Email marketing is still one of the most effective marketing channels available. But many bloggers, email marketers, entrepreneurs, content creators and so on, struggle to run successful email campaigns. Because a high number of their…

activecampaign review featured

ActiveCampaign Review 2025: The Best Email Automation Tool?

Welcome to our ActiveCampaign review. We recently rated ActiveCampaign the best marketing automation platform of the year, and it was one of our top three favorite email marketing software tools too. In this post, we’ll be sharing our full review of ActiveCampaign so that you can see for yourself everything it has to offer. We’ll…

email marketing statistics

27 Top Email Marketing Statistics For 2025 (Latest Industry Data)

Curious about the latest email marketing statistics? Email marketing is one of the most popular marketing channels, and it’s completely overtaken traditional mail marketing. In this post, we’ve rounded up the top email marketing statistics from the latest reports published around the web. These email marketing stats prove what strategies work and what aspects of…

newsletter ideas with examples

24 Email Newsletter Ideas To Engage Your Subscribers

Struggling to think of ideas for your newsletter? No worries—we hear you. In this post, you’ll find 20+ engaging newsletter ideas that you can use to give your email marketing strategy a boost. Real-life examples included. Ready? Let’s jump into it. 1. Deals and promotions  Deals and promotions are among the most common types of…

Best Email Newsletter Software

12 Best Email Newsletter Software Tools For 2025 (Includes Free Options)

Looking for the best email newsletter software you can trust? We’ve got you covered. Email newsletters offer a great way to build an audience, create brand awareness, and drive revenue. There are tons of tools out there that can help you to design, schedule, and automate these kinds of emails—so many, in fact, that it…

powerful email marketing services compared featured

13 Best Email Marketing Software For 2025 (Expert Picks)

You need an email marketing service provider. After all, email has a higher ROI than any other marketing channel. The only problem? There are many email marketing tools to choose from. The best tool for the job depends on your needs. In this post, I’ll be comparing the best email marketing services and sharing recommendations…

HTML Emails Vs Plain Text Emails

HTML Emails Vs Plain Text: Which Option Is Best For Your Email List?

Are you dissatisfied with the open and click-through rates you receive? Do you fear your emails aren’t landing in your subscribers’ inboxes? In this post, we’re going to tackle the HTML vs plain-text emails debate and examine which option works best for different types of customers. Why this choice is important The decision to use…

Convert pro review

Convert Pro Review 2025: Grow Your Email List & Drive Conversions With WordPress

Think back to all the times you’ve signed up for something. Maybe it was a blogger’s newsletter, the latest discounts from your favourite retailer or a service like DropBox that you use regularly. What was it that prompted you to join? Eye-catching opt-in forms, bold buttons in strategic locations and overlays that display as you’re…

3 Pillars Of Email Marketing

3 Pillars Of Email Marketing: How To Skyrocket Subscriber Engagement

Scared your next email campaign will result in even lower open rates than you already get? In this article, you’ll learn to understand and master the 3 pillars of email marketing, and use them to boost your open rates to 40% or more! But before we get started… When your subscriber sees your email in…

Effective Blogger Outreach Tips

How To Write Outreach Emails That Don’t Suck

Blogger outreach is one of the most effective ways to promote content, secure guest post opportunities, acquire backlinks and more. But here’s the problem: Most people rely on overly generic templates they find on the web. Before you know it, conversion rates plummet because everyone else is using the exact same template. I understand why: It’s less…

Social Media Contest Tools

9 Best Social Media Contest Tools For 2025 (Tried & Tested)

Looking for the best social media contest tools? I’ve got you covered. Social contests like giveaways, raffles, and sweepstakes can be a great way to generate leads, gain new followers, and grow your business. In this post, I’ll review and compare the best apps that you can use to manage your contests and tell you…

how to increase engagement on facebook

How To Increase Engagement On Facebook (Beginner’s Guide)

Do you struggle to increase Facebook engagement no matter how active you are on the platform? You might discredit it given that younger generations have moved onto newer platforms, but Facebook is still the most widely used social media platform on the web with a user base of over 3 billion monthly active users, according…

drive more traffic to your blog featured

Search, Social, Strategy: The Comprehensive Guide To Driving Long-Term Blog Traffic

Want to learn how to drive more blog traffic? I’ve got you covered. The blogging game has changed. AI disruption, SEO volatility, and shifting algorithms have made it harder than ever to get eyes on your content.  But there’s good news: It’s still possible with the right strategy. In this guide, I’ll walk you through…