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Blogging has been around for years and it has infiltrated all areas of the internet. But still many people fail to understand what a blog is and how reading one can have an impact on their lives. This guide aims to demystify blogging for those of you who are complete beginners. We’ll cover exactly what…

There will always be a time during your blogging journey when you just don’t know what to write about. Whether it’s writer’s block rearing its ugly head, or you’re simply out of ideas, it can be hard to get out of that funk. Instead of pushing through with the same old blog post, utilise a…

With the rise of social media and influencer culture, it seems like blogging has reached its peak. No longer limited to niche hobbies, almost everyone has a blog now in some form or another. For those of you who haven’t yet jumped on the bandwagon, blogging has its many attractions. But the truth is, your…

It’s a Monday morning and at the top of your to-do list is that article you’ve been putting off for the last 7 days. You know the topic well but the words don’t seem to come out and all you can do is stare at a blank document. I can relate. It happened to me…

You’re a pro. You know your stuff and more people should pay attention to what you say (and write.) Here’s the problem: People aren’t paying attention to what you say (yet) because you don’t have enough authority within your niche. So, what’s the answer? Social proof. With social proof, you gain the credibility you need…

Yep, that’s right. If you take a look at your analytics right now, you’ll likely see that over 75% of your visitors don’t return. This means the first time people visit your site is going to be crucial if you want them to return. And, I’m guessing you do, right?! … You may never get…

When you’re starting a new blog, most of the standard advice revolves around choosing your niche. And that’s OK. It’s a valid exercise. But it’s not the only thing to consider. You have to think about who is going to read your blog content; i.e. your target audience. In this article, you’ll discover why you…

Do you want to scale up content output without writing more content yourself? And at the same time, increase your traffic? Accepting guest contributors is a great way to do this. You get free content, and the guest blogger gets traffic and exposure to a new audience. And the blog post will benefit from two…

Keeping your blog active with fresh content is hard enough on its own. When you toss in the fact that what your blog truly needs is an active audience, things can become really difficult really fast. It’s simply not enough to publish post after post and earn traffic through organic search, social media marketing and…

Consumers don’t care how great your content and your products are. What they’re looking for are solutions to their problems. As a blogger (and business owner), you’ll see the most growth when you provide solutions to those problems. But what types of pain points does your audience have? And how exactly do you go about…