Search Results for: social

With so much of the world’s population online these days, you’re probably curious how much time we collectively spend on social media on a daily basis. In this post, we take a look at statistics from a few different sources that reveal how much time internet users spend on social media based on gender, location…

What is an influencer? That’s the question we’re going to focus on in this article. From defining the term “influencer” to covering what professional influencers do, how they get paid and why brands should get on board with influencer marketing, we’re going to go over everything you need to know about the social media influencers…

Did you know that over half the global population is now active on social media? It goes without saying, then, that social media is an essential marketing channel for all types of businesses.  But if you want to make the most of it, you’ve got to build a strong social media presence first—and that’s easier…

Looking for social media video ideas that can get you more engagement and new followers? We’ve got you covered. Social media videos are an important part of any digital marketing strategy.  Just look at the most popular social media platforms today — Instagram and TikTok. Both of these platforms see their users consuming more videos. …

Need some inspiration for your next social media post? A successful social media strategy requires a diverse and frequent publishing schedule. In this post, we’re breaking down the most engaging social media post ideas to incorporate intro your strategy. 1. Tease a product launch Brands make announcements about their business all the time — and…

Social media is an integral part of our lives, so much so that it’s hard to imagine a world without it.  However, with so many social media platforms available, choosing which ones to use and how to utilize them for your business is overwhelming.  To help simplify things, we’re cutting through the noise by exploring…

Are you on the lookout for new social media content ideas that’ll put a spark in your timeline and improve your social media marketing strategy? In this post, we share a handful of content ideas for social media and provide examples for each one. We also share tips on how to implement each idea in…

Social media platforms can provide an extremely effective way of generating leads and sales for your business. All you need is the right strategy. In this post, you’ll find several proven social media lead-generation strategies that you can use to sell more products.  And the best part? They’re not that hard to implement.  Let’s get…

Are you looking for social media marketing ideas that really work? There’s no question that social media is becoming more and more competitive by the day. And if you don’t step it up, your competitors will outperform you on different social media platforms. That’s why coming up with a sound social media marketing plan is…

How should business owners and online marketers monitor their social media campaign’s progress? What metrics should you be monitoring? Most people are familiar with likes, comments, and shares. But there are more social media metrics out there that are more useful for businesses, influencers, and marketers. It will all depend on their goals. So which…

Want to learn more about the benefits of social media? You’re in the right place. You’d be hard-pressed to find a brand that isn’t at least somewhat active on social media right now. But while most businesses recognize that they should have a social media presence, many couldn’t tell you why it’s so important, or…

Branding is key to social media success, but getting it right isn’t always easy. In order to establish good branding across your socials, you need to have bulletproof strategies in place.  In this article, we’ll be taking a look at proven social media branding strategies that will help you to grow your audience, and establish…

All good marketing strategies start with clear objectives. And social media is no exception. There’s no point in launching a social media marketing campaign if you don’t know what it is that you’re aiming for. Because all the views and engagements in the world mean nothing if they don’t translate to value for your business….

What skills does a social media manager need to have? Social media manager is a wide-reaching term, and often refers to people who plan social media strategies, create content, analyze results, and everything in between. It’s a varied job role therefore the best social media managers are required to have an extremely broad set of…

Social media platforms provide for some huge opportunities to build traffic, find your customers and build brand awareness. But you can only realize those opportunities if you take your social media content seriously. You can invest time in building a following and spend money on getting your updates noticed, but unless you have great content,…